Worcestershire recruitment provider eResponse Group has chosen Primrose Hospice as its charity for the next 18 months.

Staff voted to help the Redditch and Bromsgrove hospice with its vital fundraising to care for cancer patients and support their families.

The backing will see eResponse staff taking part in organised events on behalf of the charity, as well as the firm raising money and running a variety of their own local fundraisers.

Through a unique employee vote, bosses at the company asked colleagues to nominate causes close to their hearts before putting the options to an overall vote, with Primrose Hospice emerging as the winner.

Paul Alekna, co-founder and CEO of eResponse Group, said: “We are rooted in our communities so it’s entirely fitting that our staff picked a charity based right here in Worcestershire.

“Primrose Hospice provides such a vital service at what can be a terrible time for the patients and their families. We are looking forward to doing all we can to help over the next 18 months.”

 The charity requires at least £1.5 million a year from fundraising in order to offer a Day Hospice, Home Service and Family Support.

Kate Kelly from Primrose Hospice, added: “We were really thrilled when we heard we had been chosen as eResponse Group’s charity in Worcestershire for the next 18 months.

“It’s a new partnership for us, with a company that has a great reputation across the county. They already help place people into work and now they’re helping us raise much-needed funds.”

Staff have also voted to support the Warwickshire-based Myton Hospice as part of their charity plans. During the past 18 months the company raised £38,000 for The Mia Foundation, to support Warwickshire schoolgirl Mia Williams with adaptations to her home. Mia has epilepsy, cerebral palsy and was born without eyes.

eResponse Group specialises in key sectors including Warehousing, Manufacturing, Office based, Logistics, Contact Centre, Media & Design, Business Administration and NVQ Qualifications i.e. sales, logistics, customer service and fork-lift truck driving. It has been named in the Sunday Times Fast Track 100 and as one of the best small employers to work for.

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