We need your help & support!

#WorcestershireHour™️ has always been free to use for 99.9% of users thanks to a small number of brilliant businesses that support us commercially. Sponsorship revenue on its own however, does not cover all our costs.

We operate a 7 days per week, 365 (356 this year) day a year service for the benefit of all Worcestershire businesses, charities & communities that wish to get involved.

The income we raise through the Worcestershire Festival of Business each year is usually the difference between us breaking even or not. Given the current Government guidelines banning business exhibitions, it may not be possible for us to run the event this year. We are still hoping to do so but the situation is beyond our control. We therefore need to raise additional income streams to allow us to continue the work that we do.

If your Social Media Marketing/Management business uses #WorcestershireHour in your own or client messages, or if you participate in our live Twitter hours on behalf of client accounts, we are now asking you to make a small contribution to the costs of running #WorcestershireHour.

For a small fee of just £10 (up to 5 clients), £20 (up to 10 clients), or £30 (unlimited) paid monthly, you can become an “Approved #WorcestershireHour Social Media Business”. You will be listed on our website and we believe this could help you attract even more clients. We would also draw your attention to our Transparency Standards and Twitter’s own rules.

We do hope you will feel able to support us in this small way and if you have any questions and concerns do contact me directly. If your business has been financially affected by the pandemic and you simply can’t afford to contribute, that is fine too.

To be absolutely clear this fee does not apply to any business (not involved in any form of social media marketing/management*) posting their own content & engaging with the #WorcestershireHour community directly.

To sign up click HERE

Thank you.

Stuart Allen, #WorcestershireHour Founder

 

* Any individual, sole trader or business that receives any form of gain (money, free goods, free services) from another individual, sole trader or business, for posting or retweeting content using the #WorcestershireHour hashtag. This could also include Blog Owners, Publishers & Networking Groups.

Commercial Transparency Standards

 Social media has a poor reputation and we want users and followers of #WorcestershireHour to be able to ‘trust’ what they see and read, especially if we are retweeting that content from our @WorcesterHour & @WorcsHour accounts.

Twitter has its own policies which should be adhered to and in addition we are introducing clear #WorcestershireHour Commercial Transparency Standards which must be followed. By ‘Commercial’ we mean #WorcestershireHour Twitter activity (between two or more parties) which is paid for, sponsored or where there is any benefit in kind provided.

Here are our #WorcestershireHour Commercial Transparency Standards (applies only to tweets containing #WorcestershireHour)

  1. If you post a tweet from a client account that is only promoting that account than you DO NOT have to include the hashtag #Ad (or #Sponsored).
  2. If you reply or retweet/reply to a tweet that is posted by one of the other customer accounts that you manage, then you must indicate that by using the hashtag #Ad (or #Sponsored). Even retweeting tweets (without comment) that you have posted on behalf of other clients (or between clients) you are in breach of the Twitter “coordination” policy.
  3. If you tweet about one of your clients from your own business Twitter account then you should indicate they are a client in some way, perhaps by using the #Ad hashtag.
  4. Creating ‘conversations’ between multiple client accounts that you manage (either pre-planned or ‘live’) is a clear breach of Twitter coordination policy and is therefore not allowed.
  5. Mutual or formal agreements (partnerships) of any kind between two or more agencies to promote/retweet their clients’ content is also in breach of Twitter policy and therefore is not allowed.

 

Twitter platform manipulation and spam policy (Direct Extract from Twitter.com)

 You may not use Twitter’s services in a manner intended to artificially amplify or suppress information or engage in behavior that manipulates or disrupts people’s experience on Twitter.

We want Twitter to be a place where people can make human connections, find reliable information, and express themselves freely and safely. To make that possible, we do not allow spam or other types of platform manipulation. We define platform manipulation as using Twitter to engage in bulk, aggressive, or deceptive activity that misleads others and/or disrupts their experience.

Platform manipulation can take many forms and our rules are intended to address a wide range of prohibited behavior, including:

  • commercially-motivated spam, that typically aims to drive traffic or attention from a conversation on Twitter to accounts, websites, products, services, or initiatives;
  • inauthentic engagements, that attempt to make accounts or content appear more popular or active than they are; and
  • coordinated activity, that attempts to artificially influence conversations through the use of multiple accounts, fake accounts, automation and/or scripting.

What is in violation of this policy?

Under this policy we prohibit a range of behaviors in the following areas:

You can’t artificially amplify or disrupt conversations through the use of multiple accounts. This includes:

  • overlapping accounts – operating multiple accounts with overlapping use cases, such as identical or similar personas or substantially similar content;
  • mutually interacting accounts – operating multiple accounts that interact with one another in order to inflate or manipulate the prominence of specific Tweets or accounts; and
  • coordination – creating multiple accounts to post duplicative content or create fake engagement, including:
    • posting identical or substantially similar Tweets or hashtags from multiple accounts you operate;
    • engaging (Retweets, Likes, mentions, Twitter Poll votes) repeatedly with the same Tweets or accounts from multiple accounts that you operate; and
    • coordinating with or compensating others to engage in artificial engagement or amplification, even if the people involved use only one account.

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