Modern Selling


The way people research and buy the things they need for business has changed massively in the digital era. Despite this most businesses are still selling in the same way that they did in the pre-internet days. This one day ‘interactive’ workshop will equip your business with the knowledge and skills to:

  • Sell more and at higher margins
  • Understand modern buying and buyer psychology
  • Build a sales process based on your typical client ‘buying’ process
  • Undertake sector research & understand YOUR proposition
  • Target and engage with potential clients
  • Build trust and credibility
  • Listen, question & empathise effectively
  • Create a value solution
  • Negotiate a ‘win/win’ that protects your margin
  • Gain commitment
  • Plan personal development and ‘self-coaching’

This course is suitable for people with limited knowledge of sales and those who are more experienced but want to better understand ‘modern selling’. Class size is a maximum of eight so plenty of 1:1 assistance available.

To take part in the workshop exercises you will need to bring a Wi-Fi enabled laptop pc with you. You can ‘survive’ with a tablet pc (but not ideal). Free Wi-Fi is available at the training centre.

Our #WorcestershireHour classroom based courses run from 10am to 4pm and are held in training rooms at The Office Canteen at Unit 9, Great Western Business Park, McKenzie Way, Worcester WR4 9GN. There is free parking available and the venue is a short walk from Worcester Shrub Hill Station. Food and hot drinks are available to purchase from the venue.

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Additional information

Modern Selling Course Date

5th June 2019, Call For Dates


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